In a move that signals a return to tradition, ten major retail chains have publicly embraced saying “Merry Christmas” as part of their holiday marketing and in-store experiences. The decision comes amid growing debates over the use of inclusive phrases like “Happy Holidays” to acknowledge diverse celebrations during the season. These stores argue that “Merry Christmas” reflects their commitment to honoring the cultural and historical roots of the season, which for many customers is centered on Christmas.
Retailers such as Hobby Lobby, Chick-fil-A, and others have long been known for their faith-based messaging, but this year, they’re joined by mainstream brands like Walmart, Home Depot, and Bass Pro Shops. These stores have announced plans to feature “Merry Christmas” prominently on banners, in advertisements, and as part of employee greetings. Executives from these companies explained that they are responding to customer feedback, as many shoppers have expressed a desire to see more explicit acknowledgment of Christmas traditions.
However, the decision hasn’t come without controversy. Critics argue that by prioritizing “Merry Christmas,” these stores risk alienating customers who celebrate Hanukkah, Kwanzaa, or other winter holidays—or those who do not celebrate at all. Some see this as a politically charged move, interpreting it as taking a side in the so-called “War on Christmas.” Yet, the stores counter that their aim isn’t exclusionary but rather a reflection of the heritage and preferences of their primary customer base.
For many shoppers, the shift has been warmly welcomed. Social media is abuzz with posts from customers who feel seen and appreciated, praising these stores for embracing Christmas greetings and themes. Some have even pledged loyalty to these brands, claiming their decision aligns with their own values. “Finally, a store that’s not afraid to say what so many of us celebrate,” wrote one shopper on Twitter, highlighting the emotional connection such messaging fosters.
The debate over holiday greetings is likely to continue, but these ten stores have clearly made their choice. By leaning into “Merry Christmas,” they aim to strengthen their brand identity and customer loyalty during the most lucrative season of the year. While the move might not please everyone, it underscores the ongoing cultural conversation about how businesses navigate the balance between tradition and inclusivity in an increasingly diverse society.